Democratic societies are entering a period of rupture. UnitedPeoples is the civic operating system designed to carry them through it — mobilising 100 million values-aligned members by 2035, on the way to an Age of Thriving.
Climate stress, institutional decay, information collapse and political polarisation are not separate emergencies — they compound one another. The far right is organising through the rupture. The values-aligned majority is not. UnitedPeoples exists to be what democratic society needs through the Rupture: a durable counterweight, built now, while building is still possible.
The Silent Giant — the values-aligned mass-affluent, $10,000 to $1,000,000 in total wealth — numbers approximately 2.2 billion adults holding roughly $241 trillion in household wealth. What defines this cohort is not its wealth but its values: humanist, centrist, globalist — the people with whom UP's Tenets already resonate. And it is a pathway, not a boundary: the Silent Giant's membership and economic participation finance universal access, so that UP remains open to everyone who agrees with the Tenets. No institution exists to convert that alignment into organised, compounding action. That is the gap.
Convergent signals, from independent research traditions, that the values-aligned mass-affluent already pay for what they believe in — they simply lack one institution to do it through.
UP's value lies in integration. Four components, one system — each ordinary alone, unprecedented together.
The member environment where Circles convene, govern and act — one home for 100 million people's civic lives.
The intelligence layer that matches members to Circles, Projects and one another, turning scale into coordination rather than noise.
Banking and payments woven into membership, building deep member integration and funding the mission from within.
A constitutionally enforceable circuit that converts commercial success into mission resources, permanently.
You cannot pilot an operating system. Only the system at its minimum coherent configuration validates the system — and D-Day is exactly that configuration.
Every member belongs through Circles — from fifteen domain-spanning GlobalCircles down to autonomous LocalCircles capped at twelve people. Same CONNECT cadence, same Tenets, every scale.
Behind the architecture is a person. This is their path — from first agreement to real work, with real people, on what they care about.
Discover strengths, Aspire toward a shared future, Refine proposals collaboratively, Empower action. Every Circle, every month, the same four-phase loop.
Mission-aligned work generated top-down through ThemedCircles and BrandedCircles, and bottom-up through LocalCircles. By 2035: 5.9 million Projects a year.
Stichting UnitedPeoples — the Dutch public-benefit foundation at UP's centre — and UnitedPeoples BV, its commercial counterpart, are bound in a three-way circuit. Constitutionally enforceable, not a policy preference.
The Stichting seeds mission-aligned commerce through UP Ventures capital.
The BV — a planned B Corp spanning UP Bank, UP BusinessBank, UP Ventures and UP Platform Services — builds the commercial engine.
BV profits flow back as donation: €1.57B to the Stichting in 2035 under the medium scenario, compounding the mission every cycle.
Social tipping-point research establishes the order of magnitude for civilisational coordination — Erica Chenoweth's ~3.5% threshold for successful nonviolent movements, Damon Centola's ~25% threshold for convention change. At global population, the lower threshold is roughly 280 million people. UP's targets are calibrated against it.
The plan runs on its own clock — months from first cheque, not calendar years. One public milestone: D-Day.
The revenue is not adjacent to the mission — it is the mission's circulatory system. Membership, banking and platform services generate the resources the flywheel returns, permanently, to the Stichting.
For comparison: Triodos Bank holds €24.1B in a single values-aligned market. UP's deposit projection assumes deep member integration across a membership two thousand times larger than Triodos's customer base — the scale is unfamiliar; the behaviour is documented.
Mission-irrevocable, tactics-iterative. A three-year programme of roughly €188M, inside a hard €200M ceiling.
For the first 36–48 months, success is measured operationally: members joined, Circles convened, Projects launched. Banking is tested from Banking-as-a-Service onward, late in Year 3. This is the cost of founding an institution — not the price of a pilot.
UnitedPeoples is the product of a decade of institution-building — including its operating predecessor, LEx (2016–2020), whose field lessons are built into the Circle architecture, the CONNECT cadence and the LocalCircle design.
“After three years and thirty thousand hours, I can tell you two things with certainty. This is harder than it looks. And it is possible.”